The British music newsletter Record of the Day conducted a poll of 3,000 purchasers of the album. People paid an average price of Â£4, about $8, the newsletter found.
Because the band isn’t working with a record label, it gets to keep all that money. If it had sold its songs instead on iTunes, it would likely have seen less than $1.50 per album.
Which means that if all these numbers are right — 1.2 million units at $8 each — Thom Yorke and his pals are seeing a lot of green right now.
$1.50 per album through iTunes? Or hire some web geeks for a few grand to set up a site and a server, and rake in millions? Every single musician working out there today just did a double-take and ran to the bathroom to clean their soiled undies. Every record company executive started looking into other careers. And music lovers everywhere rejoiced…
…although I haven’t made up my mind if the new Radiohead is good. Better give it another listen.